WYOMING, Michigan (WZZM) - 92 acres of dirt is getting a new image. The former General Motors plant on 36th Street in Wyoming has been demolished, leaving an open field. The plant, which opened in 1936, was torn down in 2011, after GM closed the factory.
The former GM Stamping Plant signage isn't what you'd call appealing, since the facility has been demolished. Now the City of Wyoming, economic development agency The Right Place, and developer Lormax Stern are unveiling a new marketing campaign to give the lifeless site some zest until a new business or businesses move in.
This morning we learned the vacant land is now being called 'Site 36.' Right Place CEO Birgit Klohs said, "In marketing this site we are marketing a vision. A vision for what this site could be for a company. And a vision for what this site could be for the City of Wyoming."